What is Conversion Rate Optimization Software?

CRO software offers a range of analytics tools that you can use to analyze visitor feedback and enhance performance. The solution provides useful metrics and key performance indicators (KPIs) that you can use to get deep insights to improve your online strategies. This system can help you convert passive website visitors into active buyers. Business owners can use CRO software to understand the needs of their website visitors and customers and provide them a great user experience. Another benefit is the platform can help you to identify and discover complications and issues inside the conversion funnel. You can consider the top system in this category which is Moz Pro, and also browse the reviews of other leading programs prepared by our team of B2B software experts.

Most Popular Conversion Rate Optimization Software

BrightInfo reviews

Our Score 8.4

User Satisfaction N/A

BrightInfo is a real-time personalization engine that uses a specific algorithm to analyze visitor behavior, and to match it with your content. Read Reviews

Unbounce reviews

Our Score 9.0

User Satisfaction 97%

This product enables you to enhance your marketing experience and allows you to better reach out to your potential customers. Read Reviews

Crazy Egg reviews
Crazy Egg

Our Score 8.9

User Satisfaction 39%

Crazy Egg makes your analytics experience visual and fun so it’s definitely worth a try. Read Reviews

Optimizely reviews

Our Score 9.0

User Satisfaction 100%

The possibilities are endless as you upgrade to Optimizely for best site optimization services. Read Reviews

UserTesting reviews

Our Score 8.9

User Satisfaction 88%

UserTesting helps you to reach what customers think about you. You can watch their videos find out responses about your website and mobile applications. Read Reviews

Mixpanel reviews

Our Score 8.9

User Satisfaction 98%

Mixpanel is an innovative and advanced analytics platform designed for mobile and the web. Read Reviews

KISSmetrics reviews

Our Score 8.8

User Satisfaction 93%

KISSmetrics powers the science of marketing so you can go back to the art of marketing. Read Reviews

Segmentify reviews

Our Score 8.8

User Satisfaction 100%

Segmentify is a SaaS tool that helps e-commerce managers convert visitors to customers by making smart recommendations. Read Reviews

Hotjar reviews

Our Score 8.8

User Satisfaction 98%

Understand your visitors with Hotjar and find the hottest opportunities for growth. Hotjar helps you to collect feedback from customers. Read Reviews

Convertize reviews

Our Score 8.7

User Satisfaction 100%

Convertize is a business optimization solution designed to help businesses build highly effective customer experiences that are inspired by consumer psychology. Read Reviews

Google Analytics reviews
Google Analytics

Our Score 8.7

User Satisfaction 96%

Google Analytics works with a number of funnel visualization techniques, and summarizes data on high-level dashboards enabling you to pull off various types of reports. Read Reviews

How To Choose The Best Conversion Rate Optimization Software

In order to choose the best conversion rate optimization software you should first realize what it does and how it is used. The term encompasses a wide range of analytical solutions and tool that are designed to improve conversion channels in a way that will transform passive users into active ones or into customers. This type of software is adopted by companies of all sizes and from all industries as the need to optimize sales funnels and user experience is universal. These solutions will also allow you to enhance your resource allocation and should get rid of most obstacles that stand in the way of offering perfect user experience to you customers.

Get to know each product with free trial

Conversion Rate Optimization vendors offer free trials of their products to help prospective customers try out the features beforehand. You can use the free trial period to check if the app meets your business requirements. You can start looking for the best conversion rate optimization software by signing up for the unpaid plans or free trials of the following leading CRO tools: Google Analytics, Kissmetrics, Optimizely, Visual Website Optimizer, and Crazy Egg.

Targeted Businesses

Conversion rate optimization software can be useful to every business intending to gauge current conversion rates, detect conversion channel obstacles, and draft their action plan. Still, there are few scenarios in which CRO software is most helpful:

  • Small Businesses looking to improve their market position. The fact that a business is small doesn’t have to mean it needs additional development, but regardless of the number of visitors the CRO system can always make conversion painless for the sales team.
  • Medium Businesses looking to remain competitive. Competitiveness requires bigger investments, and that’s quite self-explanatory, but a proper CRO tool will at least ensure money are spent properly to address the most important issues.
  • Large Businesses looking to lower acquisition costs and to maximize profits. Once a CRO system is in place and employed, companies get to see how much they spend per customer, a benefit which only becomes more important as the number of customers grows. Once that’s calculated the system ties conversion rates directly with profit, and directs it to the bottom line with minimal effort.

What are Examples of Conversion Rate Optimization Software?

  • Google Analytics: Google Analytics is world’s most popular and free app for measuring ROI, which is also empowered to track media content and social networking sites on all devices, and across all geographies.
  • Kissmetrics: Kissmetrics is a popular, yet paid option which offers a considerable degree of flexibility and increases customer value. You can also use it across multiple devices and geographies, and integrate it with a variety of third-party apps to extract and identify information.
  • Instapage: An award-winning landing page optimizer for small business on a fair price. It offers more than 100 landing page templates, and simplifies building complex layouts with a single line of coding.
  • Monetate: This CRO system is considerably powerful for anticipating trends and reacting to them, as it provides a variety of big data insights, and offers advanced personalization.
  • Leadpages: Leadpages help businesses grow with a suite of powerful optimization features, including landing page templates, pop up forms, social media, opt-in codes, A/B testing, and so on.

Types of Conversion Rate Optimization Software

Every CRO system is designed to help under-optimized websites, but before you ‘land’ on the ideal program for your business, you should familiarize with specific groups of functions, and how they can help you draft a business-specific optimization strategy:

  • Landing Page Optimization Software. The landing page is the dominant element of every website, as it is the place where users build lasting impressions and where your strategy starts delivering the first results. Therefore, many CRO software developers focus on this specific element, and help you optimize titles, proof points, and calls to action to improve the experience you’re delivering to your users and to boost your conversion rates.
  • Bounce/Exit Rates Reduction Software. You’ve optimized your landing page following every ‘sacred rule’ of usability, but your website is still not delivering the desired conversion numbers. There are many CRO apps designed with a similar scenario in mind, and they aim to calculate the individual/general exit rates, test users, and analyze the most serious offenders that cause users to click on the ‘Back’ button.
  • Funnel Optimization, A/B Testing & Heat Mapping Services. Most of the time, the CRO system will encompass a variety of analytic functions to make the website marketing-competitive, and evaluate its traffic sources end-to-end, but there will also be simplified chop-off analytic versions which perform a single type of testing (A/B, for instance). You can consider similar products with an incomplete analytic tool in place, or when interested to examine a particular aspect of your website.

Key Features of Conversion Rate Optimization Software

These are the most important features to expect from the best conversion reat optimization software services:

  • Analytics. Remember that the ultimate purpose of your CRO app is to report on what is happening on your website at every given moment, and to drill down to every user and specific piece of content and examine their effect on your conversion rates. For the purpose, accept nothing but an analytic package full of audience segregation and tracking metrics and indicators.
  • User Surveys. Analytics will only briefly insinuate what your customers need, but the real tricks on how to optimize your website to meet their expectations lays in conducting surveys directly through your CRO app. Their feedback will be just priceless to draft a smarter optimization strategy, and to improve users’ experience.
  • Usability Testing. The CRO app is supposed to help you test the interaction between the website and your users, examine changes, or predict consequences before you’ve introduced a new page. Ideally, you should be able to ask users directly for feedback, and to spot barriers you’d otherwise skip just because of being unable to look at your website from a users’ perspective.
  • A/B and Multi-Variant Testing. The ideal conversion rate optimization system should offer a variety of performance examination methods. It should help you to observe how metrics are changing, and compare accomplishments on before-and-after basis to detect both positive and negative trends.
  • Heatmaps. Both heatmaps and scroll maps were designed for website owners to see where users click most of the time, and to examine their placement expectations based on it. Wrong placement is an exceptionally frequent funnel block, which is why you should only accept an app that can display obstacles graphically.

Benefits of Conversion Rate Optimization Software

We’ve been highlighting the business importance of CRO from the very beginning of this article, but we’ve only briefly tackled the organizational support it can provide for your website. Now, it is time to examine the benefits in detail, and to check how individual conversion operations can affect your productivity rates:  

  • It improves your business, regardless of your current position. As we already explained, CRO software can help businesses from all scales, and its functionality has little to do with how your website was designed, or for how long it existed.
  • It is less costly than paid advertising. As robust and professional as your CRO app may be, it will still cost way less than paid advertising. Besides, promoting your business around will bring users to boost traffic rates, but won’t reveal or solve the problems you already have, and because of which users won’t spend that much time on your website.
  • It helps you target the right audience. Unless you’re delivering bread online, you’ve targeted a specific audience that is most likely to convert, and your CRO program can help you attract it. It is not enough for users to like your product – they need to love it!
  • It works with the resources you already have. You may need to pay to obtain it, but CRO software won’t require you to introduce specific or expensive methods to attract customers. It will simply get the job done as they arrive, and you will record some serious savings and an increased ROI return rate. A collateral benefit is that you’ll also get to reduce acquisition costs.
  • It boosts your profit. Sounds too good to be true, but that’s the way it is. CRO software makes use of the intimate tie between your profit and your conversions, and leaves more money to be invested in similar strategies.
  • It highlights your brand. Great conversion rates are connected to your image just the way they are to your profit, so expect them to make your brand more valuable in the eyes of partners, affiliates, and competitors.
  • It increases your market share. The truth is the conversion rate optimization is still quite unexplored, which can be as good for some businesses as it is perilous for others. Traffic drives traffic, which means that a properly executed CRO strategy can turn you in a market leader before you’ve even understood what is happening.

Latest Trends

CRO is all about examining and measuring trends, which makes it essential to adapt to the market and to stay ahead of the game. These are the trends you should pay specific attention to at this moment:

  • Sticky navigation elements are becoming more powerful. Sticky navigation elements such as header menus and CTA buttons are becoming more and more popular on many websites, and it is because they maximize conversion by simply de-cluttering the landing page. Test them to see whether they can work for your website too.
  • Video content is becoming compulsory. You don’t get to influence audience by writing lists of to-dos, and we believe you knew that even before arriving to this section. Still, we all tend to act as an average online promoter who’s too lazy to think of creative ways to share content, and that’s where we get things wrong. In the CRO world, what we don’t say or do can be used against us, so it may be the time to take the ‘video matters’ in our hands.
  • The hot topic is personalization. Web designers often wonder if there is something to redesign that hasn’t been redesigned yet, and they’re right to do so. It even seems that the market is overcoming its crazy affection for usability, leaving the crown to the only things that can differentiate websites from each other – the websites themselves. According to few expert reports from 2015, personalization will stay in the spotlight for quite a while, so you may consider putting customizability on your list of priorities.

Potential Issues

There is no such thing as an ideal optimization strategy, and that’s where the core of all CRO problems is suspected to hide. Still, it is up to you to decide whether you’re going to give up or go with the flow, the later being your only chance to stay competitive on the market.

These are the drawbacks you should consider before purchasing a CRO program:

  • It will perform the testing for you, but only upon command. Yes, CRO apps are powerful enough to showcase dangerous trends and to suggest solutions, but unless you get all serious about it, it won’t happen. Due to the variable nature of the market, you’ll be required to retrigger the process more often than you think, and it won’t mean that your CRO app did not perform well.
  • It will reduce advertising expenses, but it won’t eliminate them. With a proper CRO in place you’ll be able to improve user experience and to retain them on your website, but a strategy is still needed to get them there. Nevertheless, chances are you’ll spend significantly less on advertising, at least compared to the money you poured down the drain when you relied on advertising only.

List of Conversion Rate Optimization Software Companies

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Our Score Read More

Our review platform utilizes our special SmartScore™ mode to analyze all the products in the Conversion Rate Optimization Software category to help you pick the best possible solution. It pays attention to the following metrics: essential functionalities, collaboration tools, custom elements, integrations with other services, intuitiveness, customer support, security, mobility, general media ratings. At the moment, Moz Pro is the leader in this category and is recommended by our experts. Following detailed research and analysis it had the best results among its competitors and we strongly suggest that you consider it as one of the solutions for your needs.

User Satisfaction Read More

A summary of general user satisfaction with the software in our Conversion Rate Optimization Software category evaluated with our unique algorythm that collects user reviews, comments and opinions across a wide range of social media sites in order to help you make an educated investment choice.











Pricing Read More

Every vendor in the Conversion Rate Optimization Software category will have a different set of pricing packages for its app and each plan will include a unique set of elements. Below we list the overal pricing for the most affordable plan provided for each app. Keep in mind that advanced features may cost extra.


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Devices Supported Read More

A summary of what kind of devices and operating systems are supported by all B2B solutions in the Conversion Rate Optimization Software category, including mobile platforms and web-based solutions.






Laguages Supported Read More

Find out which languages and geographies are served by the best B2B services in the Conversion Rate Optimization Software category, including solutions designed for international markets and prepared for multi-cultural groups of employees.








Pricing Model Read More

Find out what pricing plans are offered by the vendors in the Conversion Rate Optimization Software category to check which one fits your business requirements and expenses best. Be aware that specific apps can support free or freemium accounts for you to try out first.


Monthly payment

One-time payment

Annual Subscription


Customer Types Read More

An analysis of which types of clients a specific B2B software in the Conversion Rate Optimization Software category provides for, from small businesses and non-profits to large enterprises.

Small Business

Large Enterprises

Medium Business


Deployment Read More

A summary of what styles of service deployement are provided by each B2B vendor in the Conversion Rate Optimization Software category. Even though the majority of modern SaaS services are cloud-hosted certain services may offer an on-site deployment model as well.

Cloud Hosted

On Premise

Open API