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  • Conversion Rate Optimization Software

Top 10 Conversion Rate Optimization Software

1

Hotjar

Our score: 9.6 User satisfaction: 98%

An analysis and feedback tool aimed to make sense of user behavior on your site to help you improve customer experience. It provides enhanced visibility to your website's performance, user behavior, and user experience. It also includes advanced tools such as heatmaps, conversion funnels, and more.

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  • Pricing: $29
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
2

Moz Pro

Our score: 9.5 User satisfaction: 99%

Moz Pro is a complete SEO toolkit for improved search engine ranking and visibility, site error analysis, SEO opportunities identification, reporting, and optimization. It implements critical SEO metrics such as Page Authority and Domain Authority that improves the overall performance of your website.

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  • Pricing: $99
  • Devices Supported: Windows, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
3

SE Ranking

Our score: 9.2 User satisfaction: 94%

A cloud-based marketing platform for SEO and marketing professionals, SE Ranking comes with tools for SEO auditing, advanced keyword analysis, keyword grouping, competitor analysis, website ranking, and others. For SEO newbies, SE Ranking also offers comprehensive checklists, SEO guides, and best practices.

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  • Pricing: $18.60
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
4

FACT-Finder

Our score: 9.4 User satisfaction: 96%

A powerful suite of onsite search, navigation, and merchandising solutions. The platform has a powerful AI at its core supporting its robust functions for campaign management, customer service desk, and A/B testing among others. It also features a recommendation engine and faceted navigation.

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  • Pricing: By quote
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based, Windows Mobile
  • Pricing Model: Quote-based
  • Customer Types: Large Enterprises, Medium Business
  • Deployment: Cloud Hosted, On Premise
5

Smartlook

Our score: 9.0 User satisfaction: N/A

Smartlook aims to deliver qualitative analytics using various optimization tools such as event tracking and sessions. Its main functionalities include click heatmaps, visitor recordings, funnels, and event tracking. Combining the data from these features will allow you to improve the performance of your web pages and optimize it for conversion.

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  • Pricing: $19
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Free, Monthly payment
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
6

Optimizely

Our score: 9.0 User satisfaction: 100%

This web-based experimentation platform offers easy to use A/B testing tools to help businesses optimize their websites. Optimizely supports multivariate and multipage testing across different domains. It also comes with a simple drag-and-drop visual editor, predictive analytics, behavioral audience targeting, and campaign management among others.

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  • Pricing: by quote
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted
7

Unbounce

Our score: 9.0 User satisfaction: 97%

Unbounce enables you to enhance your marketing experience and tap leads more effectively. You can develop, test, and publish landing pages to easily reach your target customers. It is simple to launch pages using existing templates and features that are optimized for mobile experience as well.

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  • Pricing: $79
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription
  • Customer Types: Small Business, Medium Business, Freelancers
  • Deployment: Cloud Hosted
8

Yoast

Our score: 9.0 User satisfaction: 94%

Yoast is a software tool that helps your website achieve the highest place in search engine rankings. It also offers plugins for WordPress-based websites. The software provides useful tools for keyword research as well as internal linking suggestions. You can also preview your pages in social media and in Google and check for factors such as readability.

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  • Pricing: by quote
  • Devices Supported: Windows, Linux, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: On Premise
9

Crazy Egg

Our score: 8.9 User satisfaction: 39%

Crazy Egg allows you to boost your sales by allowing you to have full control over various strategies. It includes scroll maps, heatmaps, and click reports that make it easy to understand your visitors' behavior on the website. You can identify conversion opportunities to improve each page's performance.

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  • Pricing: $29
  • Devices Supported: Windows, Linux, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Annual Subscription, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business
  • Deployment: Cloud Hosted
10

Mixpanel

Our score: 8.9 User satisfaction: 98%

Mixpanel is an innovative and advanced analytics platform designed for mobile and the web.

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  • Pricing: $999
  • Devices Supported: Windows, Android, iPhone/iPad, Mac, Web-based
  • Pricing Model: Monthly payment, Quote-based
  • Customer Types: Small Business, Large Enterprises, Medium Business, Freelancers
  • Deployment: Cloud Hosted

Our Score

Our site utilizes our certified SmartScore™ approach to test all the applications in the Conversion Rate Optimization Software category in orded to help you choose the best possible app. It includes the following aspects: main functionalities, collaboration possibilities, customization, integrations with other services, how easy a software is to use and learn, customer support, security, support for smartphones and tablets, scores in other media. At the moment, Hotjar is the leader in this category and our experts are really satisfied with it. Following detailed evaluation it had the best results among its competitors and we strongly suggest that you consider it as one of the options for your company.

Our Score
9.6

Hotjar Features

9.5

Moz Pro Features

9.2

SE Ranking Features

9.4

FACT-Finder Features

9.0

Smartlook Features

9.0

Optimizely Features

9.0

Unbounce Features

9.0

Yoast Features

8.9

Crazy Egg Features

8.9

Mixpanel Features

User Satisfaction

A summary of general user satisfaction with the products in our Conversion Rate Optimization Software category calculated using our unique algorythm that gathers customer reviews, comments and opinions across a broad set of social media platforms to help you make an educated investment decision.

User Satisfaction

98%

99%

94%

96%

N/A

100%

97%

94%

39%

98%

Pricing

Every vendor in the Conversion Rate Optimization Software category will have a different group of pricing packages for its service and every plan will include a unique group of tools. Below we list the overal pricing for the most affordable package available for each app. Please note that advanced features may cost extra.

Pricing

$29

$99

$18.60

By quote

$19

by quote

$79

by quote

$29

$999

Devices Supported

An overview of what kind of devices and operating systems are supported by the listed B2B tools in the Conversion Rate Optimization Software category, including mobile platforms and web-based solutions.

Devices Supported

Windows

Linux

Android

iPhone/iPad

Mac

Web-based

Windows Mobile

Pricing Model

Examine which pricing plans are provided by the vendors in the Conversion Rate Optimization Software category to check which one suits your business preferences and budget best. Be aware that some software can support free or freemium accounts for you to try out first.

Pricing Model

Free

Monthly payment

One-time payment

Annual Subscription

Quote-based

Customer Types

A brief look at which types of companies a specific B2B solution in the Conversion Rate Optimization Software category aims for, from small businesses and non-profits to large enterprises.

Customer Types

Small Business

Large Enterprises

Medium Business

Freelancers

Deployment

A summary of what styles of product deployement are supported by each B2B vendor in the Conversion Rate Optimization Software category. Although most of modern SaaS services are cloud-based some services may offer an on-site deployment model too.

Deployment

Cloud Hosted

On Premise

Open API

By Louie Andre

B2B & SaaS market analyst and senior writer for FinancesOnline. He is most interested in project management solutions, believing all businesses are a work in progress. From pitch deck to exit strategy, he is no stranger to project business hiccups and essentials. He has been involved in a few internet startups including a digital route planner for a triple A affiliate. His advice to vendors and users alike? "Think of benefits, not features."

Why is FinancesOnline free? Why is FinancesOnline free?

FinancesOnline is available for free for all business professionals interested in an efficient way to find top-notch SaaS solutions. We are able to keep our service free of charge thanks to cooperation with some of the vendors, who are willing to pay us for traffic and sales opportunities provided by our website. Please note, that FinancesOnline lists all vendors, we’re not limited only to the ones that pay us, and all software providers have an equal opportunity to get featured in our rankings and comparisons, win awards, gather user reviews, all in our effort to give you reliable advice that will enable you to make well-informed purchase decisions.

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