Conversion Rate Optimization Software combines a plethora of evaluation methods which assist companies make the most of their traffic investments, and allocate resources towards smarter business decisions. Whereas conversion rate optimization doesn’t sound like a compulsory practice in smaller business settings, it turns out to be a crucial development process which once activated, never stops paying off.
Observed from the technical side, Conversion Rate Optimization brings together a plethora of analytic methods and visitors feedback used to boost performance, and operates with several important performance indicators, depending on what the business wishes to improve. All things together, CRO indicates the number of random site visitors who become active and useful conversions. It is because of CRO systems that business owners get to know what visitors need to find, and figure out the easiest way to deliver a memorable experience. More often than rare, CRO reveals unexpected difficulties and complications within the conversion channels which would otherwise stay unspotted.
Engtics is a behavior tracking, engagement, and analytics suite that helps you view and assess your users and how they relate to the performance of your products, websites, applications, and more. Read Review
Disaster recovery and security are two key factors that need to be considered by SaaS buyers when analyzing potential providers.
Many SaaS providers do not have a disaster recovery site. Therefore, ask the following queries to your shortlisted vendors: How do you test your disaster recovery processes? What is your recovery time? How often do you test? Do you have discrete infrastructure; are your main site and your disaster recovery site placed in different geographical locations?
You need to be aware that many SaaS providers do not use enterprise-grade infrastructure to install SaaS apps. Many solutions have multiple providers. For example, there may be a firewall provider, an Internet provider, and a few others too in the mix. If an issue rears up, there is a lot of finger-pointing. This issue is common with on-premise IT applications. The solution is to minimize the number of vendors so that there is accountability to ensure they take responsibility about performance.
Ask the potential SaaS providers the following questions about security: Is your firm SAS70 compliant? What security measures are used at your facilities? What security audits and principles does your firm follow? Who manages access and identity management, web application firewalls, log file management, and network connectivity?
Needless to say, take your time to research carefully and get the answers to the above queries before you invest in an appropriate SaaS product.